Don’t fit. Dominate.
Wear the Energy They Can’t Handle.
The
Standard
Collection
For people who walk in with energy, not excuses.
Standards aren’t rules — they’re leverage. Wear yours.
THE CODE
- Never adjust your standards to make others comfortable.
- Silence > validation when the room isn’t your level.
- If they call you “too much,” stay exactly that.
- Loyalty is rare. Standards are rarer.
- Dress like your future self is watching.
- You weren’t built to blend in — you were built to set the tone.
Power Oversized Tees
🖤 ABOUT URBAN RITUAL
You’re not here to be accepted.
You’re here to be recognized.
Urban Ritual is streetwear for the self-led — the ones who don’t wait for permission, don’t chase validation, and don’t apologize for having standards.
Clothes should remind the room who they’re dealing with.